Business 2.0 has been discontinued
Chiquita Cleans Up Its Act
For more than a century, the banana producer was nobody's idea of a role model. Now it's forging new ground in corporate responsibility. READ MORE
Author as Uber-Marketer
To promote his books Why Do I Love These People? and the best-selling What Should I Do With My Life?, Po Bronson has submitted opinion pieces to newspapers, visited regional book fairs, kept a blog, and even asked readers to vote on potential book covers. "Unless you're lucky enough to have a book picked by the Today show or Oprah," Bronson says, "you have to help make the market for it." Anyone interested in marketing their own work can learn a lot from today's authors. READ MORE
Flying off the Shelves
An instant message from a friend popped up on Lane McConnell's computer in September, telling him to check out a YouTube video of a cat chasing a remote-controlled toy helicopter.
He watched it. "I said, 'Oh, yeah, that's the coolest thing,'" recalls McConnell. "'I have to get it.'" Hours later the 39-year-old software salesman from Richmond, Ill., drove to a RadioShack with his two children in tow to buy the $30 Picco Z helicopter. The proud new owner of that toy? McConnell, not his kids.
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Unnatural disasters
Nevermind late planes and bad hotels. Tech meltdowns are the real nightmare for business travelers. Link no longer available.
Special Delivery
Hotels are competing to spoil guests the most, and business travelers are reaping the benefits. Business 2.0 highlights the biggest trends in $200-a-night pampering. Link no longer available.
The gene screen
This summer retired computer consultant Carleton Neville went online, took out his credit card, and ordered a $500 colon cancer test from DNA Direct, a San Francisco genetic-testing service.
A few weeks later, he logged back on, read his laboratory report, and scheduled a time to discuss his clean bill of health with a counselor. "I would rather do this than have a colonoscopy," says the 65-year-old resident of Orlando, Fla.
Who wouldn't? READ MORE
Showing Products in a Better Light
This was one of those things you just had to see to believe. Jihad Rizkallah knew it would be tough to make his case for investing in more expensive lighting at the $11 billion Stop & Shop supermarket chain, so Rizkallah, the retailer's vice president for design, transformed an empty building in Quincy, Mass., into a mock-up of a Stop & Shop store. Skylights added warmth to aisles of cereal and canned goods. Spotlights accented bright red apples. Company executives immediately noticed the difference, and today, instead of relying on buzzing fluorescent fixtures, Stop & Shop installs focused lighting in its new stores--even though the improved hardware costs twice as much. "The products jump out at you," Rizkallah says. "It absolutely feels better." READ MORE
Wind that powers your home
Forget solar panels. Wind turbines in your backyard are the new thing in energy conservation, reports Business 2.0 Magazine. READ MORE
Trailer Parks Go Upscale
Yoga classes, seaweed body wraps, and not a blade of AstroTurf--these are not your granddad's RV parks
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